Podcasting is having another major moment, but this time, it’s on camera and on YouTube. While video podcasts are nothing new and have been around for decades, the industry is consistently pulling in billions and millions of new listeners every year.
But there’s a quieter reality that not many people talk about: A phenomenon referred to as “Podfade.” This is when millions of podcasts go silent after just a few episodes.
In this video, I break down the numbers behind podcasting, why so many creators burn out, and what it actually takes to make a podcast stick.
Featuring insights from Emerson professor and podcasting pioneer Lu Ann Reeb and current creator Kian Egami, this story delves into the tension between audience, authenticity, and sustainability in an industry that looks unstoppable, yet is incredibly hard to survive in.
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