The Honey Deuce cocktail proves its buzzing strength in popularity at the 2025 U.S. Open. Think of this drink as being the iconic hot dog of baseball games, or the Super Bowl buffalo wings, or when pumpkin spice flavor-everything drops in the fall. With the 2025 U.S. Open wrapping up just last week, this was an inevitable timely mention.
Back in 2004, USTA National Tennis Center COO Danny Zausner noticed the commotion around the Mint Julep at the Kentucky Derby. He later grew inspired and, by 2007, launched the Honey Deuce at the US Open. Made with vodka, lemonade, Chambord raspberry liqueur, and garnished with three honeydew balls, the $23 drink comes in a special souvenir cup featuring every U.S. Open winner since 1968 printed on its side. When those cups run out, fans get outraged because taking them home is part of the experience.
According to The New York Times, over 100 staff members serve it from 20+ stands, and all the melon balls are hand-scooped in the Bronx. Last year alone, over 556,000 Honey Deuces were sold, prompting nearly $13 million in sales.
Drinking a Honey Deuce, or at least being photographed with one, has become its own symbol, some considering it a New York thing.
Content creators, influencers, and even celebrities have taken it upon themselves to purchase the drink and film themselves with it. Others have even tried making it within the comfort of their own home.
This illustrates how the U.S. Open has evolved into an influencer event, just as much as a tennis tournament.
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